Finishing touches make all the difference when it comes to packaging design, from gold foil stamping to spot UV finish – they add visual impact and boost brand recognition in Baxter Estates.
Varnish is an attractive glossy finish commonly used for printing and packaging materials. Unfortunately, its use comes with environmental and safety considerations that must be taken into account.
1. Increased sales
Brand recognition relies heavily on your product being noticeable in the marketplace, and finishes such as embossing and debossing can help. By emphasizing text and graphics while creating an elegant appearance for your product, these techniques create brand recognition that leads to sales. Foil finishing adds another luxurious and sophisticated element.
Finishing also extends the longevity and durability of printed materials by providing protection from abrasion, water damage, smudges and other forms of wear-and-tear damage. Varnishes provide such benefits by offering protection from abrasion, moisture damage and smudges while increasing paper packaging’s tensile strength – making shipping and handling more secure.
Matte finish is a smooth, non-glossy surface that resists fingerprints and smudges more effectively than its glossy counterpart. It works well when combined with other finishing options like spot varnish or embossing to add texture. Soft touch lamination (velvet varnish) offers luxurious applications; its silky feel works particularly well for hot foil stamping or embossing to produce luxurious looks.
2. Increased brand recognition
Luxury brands can use special effects such as foil stamping and embossing, in combination with print finishing options like matte or soft touch lamination, to craft packaging that stands out from competitors on store shelves and elevate their brand recognition. This creates an entirely unique experience for their consumers and elevates brand recognition.
Foil finishing adds a metallic shimmer to printed materials and packaging, adding an eye-catching metallic appearance. Foil can be applied in various ways such as embossing or spot UV coating; or it can even be applied directly onto an entire piece of packaging for high-end products with its customizable colours that suit branding perfectly.
Popular printing finishes include hot stamping and embossing. These techniques employ metal dies to impress or deboss designs into paper surfaces, adding texture and visual interest. Hot stamping and embossing can also be incorporated into packaging designs for luxury brands to incorporate your company logo onto the packaging design – creating visual impact as well as texture.
3. Increased brand loyalty
Brand loyalty is at the core of business success. To increase customer retention and maintain their satisfaction, you need to provide them with high-quality products at an excellent value for their money. Employing specific finishing techniques on packaging such as soft touch varnishing, hot foils or embossing can help achieve this objective – giving it a premium appearance and feel that will set it apart from its competition.
Embossing is a popular finish that brings text and graphics closer to the surface of your packaging for an eye-catching design that stands out. It pairs perfectly with foil stamping and silk screen printing techniques for maximum impactful effect.
Selecting appropriate finishing methods can help increase supply chain efficiency. To gain more insight, contact ModusLink now!
4. Increased customer satisfaction
Finishing touches for packaging and print solutions make them feel luxurious and high-end, such as foiling, embossing or soft touch lamination. All three add extra dimension to their appearance and experience for customers.
Gloss varnish is an attractive way to give packaging an eye-catching shine, adding reflective surfaces that amplify colors while accentuating key design elements. Apply it selectively or all at once!
Matt varnish offers a silky-smooth surface with reduced reflective properties compared to gloss finishes, creating a premium and high-end effect. Additionally, this type of varnish works great when combined with spot UV or embossing processes for an enhanced effect.
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Embossing and debossing create raised text and graphics that attract consumers’ eyes while adding an air of luxury to your product. They are perfect for showing off company logos or designs, while they can even be combined with other printing and finishing techniques like foil stamping for maximum effect.